Morris Street Media
At Morris Street, we work with individuals, brands, and corporations to unpack every aspect of their story, ensuring it reaches the right audience at the right time. We work across all mediums with expertise in broadcast news, including TV, radio, cable news, satellite, and online streaming platforms. Our expertise as storytellers significantly influences how we handle the news and needs of our clients, as well as how we communicate with the press and public. Check out a few of our client case studies below.
GOSPEL LIVE!
In 2023, Kristen V. Carter, a 20-year industry vet show ran a PBS live music special, "GOSPEL Live!" The show premiered during BHM, NYFW, Grammy Week, and Super Bowl weekend. Kristen’s challenge: how to make her project stand out in a crowded media landscape.
Ashley Stewart
In 2020, after 17 years, James Rhee announced his departure as CEO of Ashley Stewart. Although the American plus-size retailer remained healthy through the pandemic, the brand saw an opportunity to reassess its direction and leadership.
They Come. They Go.
In 2019, filmmaker Cameron J. Ross was in post for his indie film, "They Come. They Go.” — a twenty-something love story about the pitfalls of digital dating. With budget constraints limiting marketing options, Ross needed a cost-effective way to raise awareness.
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GOSPEL Live!
OPPORTUNITY: Debuting during BHM provided a unique chance to highlight gospel music's cultural significance in American art, music, and entertainment. Plus, Kristen's strong production skills allowed us to effectively utilize her relationships with talent like Erica Campbell, tapping into the communal and economic values of Black church culture to garner significant support.STRATEGY: With a tight budget split among multiple Henry Louis Gates, Jr. projects, Morris Street partnered with Kristen to organize an East Coast church tour for local support. Morris Street also launched a PR campaign highlighting Gospel music’s cultural significance, positioning Kristen as spokesperson and utilizing Erica Campbell’s celebrity and social media influence.RESULT: We secured local press in the DMV and TriState areas, plus national coverage from outlets like "GMA3: What You Need to Know" and "ABC News Live" on Hulu. According to Cision, "GOSPEL Live!" garnered 4.6M impressions, and grew to 18M, outperforming all competitors during Super Bowl and Grammy week with a 6950% increase in total online mentions from Feb 1 - Mar 6, 2024. "GOSPEL Live!" was nominated for an Emmy and Morris Street Media earned a Silver Anthem Award for Best PR and Earned Media Campaign.
ASHLEY STEWART
OPPORTUNITY: In 2021, Ashley Stewart appointed Gary Sheinbaum, the former CEO of Tommy Hilfiger, as their new CEO and brought on Lloyd Boston as Chief Creative Officer. Boston, also a Tommy Hilfiger alumnus, is a renowned creative strategist, branding expert, and Emmy-nominated host and correspondent. Ashley Stewart enlisted Morris Street to leverage these leadership changes to gain greater traction and credibility in the fashion industry.STRATEGY: We highlighted Ashley Stewart’s new direction by leveraging Boston’s notoriety within the fashion, media, and broadcast television communities. Utilizing his established celebrity and authority, we positioned the brand's evolution and the new appointments as significant industry developments, portraying the leadership change as a strategic and positive shift.RESULT: Our efforts resulted in top-tier national broadcast and online placements, including features in WWD, Cheddar, and several other prominent outlets. These placements significantly increased the brand’s visibility and reinforced its new direction under the esteemed leadership of Sheinbaum and Boston.
THEY COME. THEY GO.
OPPORTUNITY: "They Come. They Go." boasted an all-black cast, crew, and marketing team deeply rooted in the entertainment industry. With a team of prominent media leaders, the film gained added value, including a score by American hip-hop artist Sylvan LaCue and a digital photo series by acclaimed photographer Juan Veloz.STRATEGY: Morris Street leveraged the expansive network of the TCTG team, activating both their personal and professional circles. This included a unique opportunity to participate in Soho DTLA's opening program with an exclusive Q&A session featuring industry experts, followed by a film premiere event and unveiling of Veloz's digital photo series at the historic Umoja Center in Leimert Park Village.RESULT: The strategy proved successful, drawing in hundreds of stakeholders from LA's arts, entertainment, and media scenes, including visionaries like screenwriter Tarell Alvin McCraney (Moonlight), Kwasi Fordjour from Parkwood Entertainment, and representatives from NBC Universal, Gersh Agency, The Recording Academy, Pepperdine University, and more. By March 2020, Amazon Prime picked up the film.