Morris Street Media
At Morris Street, we work with individuals, brands, and corporations to unpack every aspect of their story, ensuring it reaches the right audience at the right time. We work across all mediums with expertise in broadcast news, including TV, radio, cable news, satellite, and online streaming platforms. Our expertise as storytellers significantly influences how we handle the news and needs of our clients, as well as how we communicate with the press and public. Check out a few of our client case studies below.
GOSPEL LIVE!
In 2023, Kristen V. Carter, a 20-year industry vet show ran a PBS live music special, "GOSPEL Live!" The show premiered during BHM, NYFW, Grammy Week, and Super Bowl weekend. Kristen’s challenge: how to make her project stand out in a crowded media landscape.
Ashley Stewart
In 2020, after 17 years, James Rhee announced his departure as CEO of Ashley Stewart. Although the American plus-size retailer remained healthy through the pandemic, the brand saw an opportunity to reassess its direction and leadership.
They Come. They Go.
In 2019, filmmaker Cameron J. Ross was in post for his indie film, "They Come. They Go.” — a twenty-something love story about the pitfalls of digital dating. With budget constraints limiting marketing options, Ross needed a cost-effective way to raise awareness.
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GOSPEL Live!
OPPORTUNITY: Debuting during BHM provided a unique chance to highlight gospel music's cultural significance in American art, music, and entertainment. Plus, Kristen's strong production skills allowed us to effectively utilize her relationships with talent like Erica Campbell, tapping into the communal and economic values of Black church culture to garner significant support.STRATEGY: With a tight budget split among multiple Henry Louis Gates, Jr. projects, Morris Street partnered with Kristen to organize an East Coast church tour for local support. Morris Street also launched a PR campaign highlighting Gospel music’s cultural significance, positioning Kristen as spokesperson and utilizing Erica Campbell’s celebrity and social media influence.RESULT: We secured local press in the DMV and TriState areas, plus national coverage from outlets like "GMA3: What You Need to Know" and "ABC News Live" on Hulu. According to Cision, "GOSPEL Live!" garnered 4.6M impressions, and grew to 18M, outperforming all competitors during Super Bowl and Grammy week with a 6950% increase in total online mentions from Feb 1 - Mar 6, 2024. "GOSPEL Live!" was nominated for an Emmy and Morris Street Media earned a Silver Anthem Award for Best PR and Earned Media Campaign.
ASHLEY STEWART
OPPORTUNITY: In 2021, Ashley Stewart appointed Gary Sheinbaum, the former CEO of Tommy Hilfiger, as their new CEO and brought on Lloyd Boston as Chief Creative Officer. Boston, also a Tommy Hilfiger alumnus, is a renowned creative strategist, branding expert, and Emmy-nominated host and correspondent. Ashley Stewart enlisted Morris Street to leverage these leadership changes to gain greater traction and credibility in the fashion industry.STRATEGY: We highlighted Ashley Stewart’s new direction by leveraging Boston’s notoriety within the fashion, media, and broadcast television communities. Utilizing his established celebrity and authority, we positioned the brand's evolution and the new appointments as significant industry developments, portraying the leadership change as a strategic and positive shift.RESULT: Our efforts resulted in top-tier national broadcast and online placements, including features in WWD, Cheddar, and several other prominent outlets. These placements significantly increased the brand’s visibility and reinforced its new direction under the esteemed leadership of Sheinbaum and Boston.
THEY COME. THEY GO.
OPPORTUNITY: "They Come. They Go." boasted an all-black cast, crew, and marketing team deeply rooted in the entertainment industry. With a team of prominent media leaders, the film gained added value, including a score by American hip-hop artist Sylvan LaCue and a digital photo series by acclaimed photographer Juan Veloz.STRATEGY: Morris Street leveraged the expansive network of the TCTG team, activating both their personal and professional circles. This included a unique opportunity to participate in Soho DTLA's opening program with an exclusive Q&A session featuring industry experts, followed by a film premiere event and unveiling of Veloz's digital photo series at the historic Umoja Center in Leimert Park Village.RESULT: The strategy proved successful, drawing in hundreds of stakeholders from LA's arts, entertainment, and media scenes, including visionaries like screenwriter Tarell Alvin McCraney (Moonlight), Kwasi Fordjour from Parkwood Entertainment, and representatives from NBC Universal, Gersh Agency, The Recording Academy, Pepperdine University, and more. By March 2020, Amazon Prime picked up the film.
🧠 ABOUT MYESCHA JOELL
Myescha Joell is an award-winning PR executive, media strategist, producer, and founder of Morris Street Media, a creative firm known for bold storytelling and high-impact campaigns.With over 20 years of experience, Myescha has earned a reputation for blending storytelling with immersive brand experiences to drive audience engagement and brand visibility. She specializes in identifying and nurturing compelling narratives that resonate culturally and commercially. Her expertise also spans TV and film development, where she produces content that amplifies underrepresented voices, diverse cultures, and social justice issues, leveraging art and commerce to spark meaningful dialogue.📣 FOUNDER, MORRIS STREET MEDIA
Morris Street Media specializes in entertainment media, helping clients align their creative vision with strategic positioning to ensure artistic integrity and measurable impact. The firm is committed to championing voices of color, women, and marginalized communities.🛠️ RECENT CLIENTS INCLUDE:
Tara A. Nicolas – Actor, Global Nike Trainer & Wellness Expert
Kristen V. Carter – Showrunner, Executive Producer & Educator
John Hunter Nolan – American Cinematographer, Producer & Director🏆 RECENT HIGHLIGHTS:
A standout achievement for the firm came with the 2024 PR campaign for PBS’s GOSPEL Live! Presented by Henry Louis Gates, Jr., which started with 4.6 million impressions and grew to 18 million, alongside a 6950% increase in online mentions during Super Bowl and Grammy week. The campaign won a Silver Anthem Award for Best PR and Earned Media Campaign, and as of 2025, Myescha now serves as a judge for the Anthem Awards.Additional highlights include amplifying Ashley Stewart’s visibility in 2021, securing major trade placements, among them an exclusive announcement in Women’s Wear Daily, and driving strategic activations for the indie short film "They Come. They Go.," written and directed by Cameron J. Ross. Through strategic activations, including an industry Q&A at the opening of Soho DTLA and an exclusive event at the Umoja Center in Leimert Park Village, leading to its acquisition by Amazon Prime in 2020.🎬 PRODUCER & STORYTELLER
Under Myescha’s leadership, Morris Street Media has recently taken on the production of "Black Expat Stories," an ethnographic docuseries that documents the “Blaxit” movement—the global exodus of African Diasporic people from first-world countries. Created and hosted by Courtney Bowden and co-produced and directed by Myescha, the series has garnered attention from major platforms, including NPR and Travel Noire.✍🏾 SCRIPT & STORY ANALYST
Myescha also serves as a script and contest reader for the Austin Film Festival and Shore Scripts, where she evaluates screenplays for market fit, audience impact, and platform potential.🏛️ LEGACY CAMPAIGNS & HIGHLIGHTS
On the PR front, Myescha has played a transformative role for some of the world’s most iconic brands. As an Associate Partner at Paul Wilmot Communications, she led the broadcast division, securing over 100 placements per month for more than 30 clients across fashion, beauty, luxury, and lifestyle sectors. Some of her standout campaigns include Lane Bryant’s viral #IAMNOANGEL in 2015, which generated over 19 billion impressions within its first week. She also helped launch many of the H&M designer collaborations, including H&M x Balmain, a star-studded fashion show in NYC that broke global records.During the same year, Myescha spearheaded the broadcast strategy for TAG Heuer’s global launch of its first Connected Watch, in partnership with Google and Intel, generating billions of viral impressions after their international event at the LVMH tower in New York City.Myescha was also instrumental in New York & Company’s first-ever designer collaboration in 2014 with Eva Mendes, leading broadcast efforts on consecutive campaigns featuring Jennifer Hudson and Gabrielle Union. Myescha’s efforts secured the highest broadcast coverage for the Eva Mendes Collection, which remains the top-selling and fastest- growing sub-brand. She also booked Mendes’ first-ever appearance on The View.Between 2014 and 2017, Myescha played a key role in Kate Spade & Company’s #MISSADVENTURE series, including the memorable Miss Piggy campaigns, all of which garnered consecutive coverage from major entertainment outlets, including Access Hollywood, AP, E! News, ET, Extra, Reuters, and more.As head of the broadcast division, she was responsible for orchestrating national broadcast press and editor trips for Hublot ambassador partnerships with Dwayne Wade, Kobe Bryant, and Usain Bolt, as well as managing NYFW, Art Basel Miami, and red-carpet events for high-profile clients such as Alice + Olivia, Cushnie, De Beers, ELLE Fashion Next, GANT, God’s Love We Deliver Golden Heart Awards Gala, H&M Designer Collabs, Hublot, Joseph Abboud, Kate Spade & Company, Lela Rose, M.A.C. Viva Glam, Monse, Natori, Nautica, New York & Company, Reem Acra, Timo Weiland, Veronica Beard, and many more.📺 EARLY CAREER IN TV & PRODUCTION
Before her tenure in public relations, Myescha held diverse production roles in daytime television and entertainment news, working with Harpo Productions, Sony Pictures Entertainment, Viacom (BET, Centric, and VH1), and Warner Bros.Of particular significance was her role as an Associate Producer on Anderson Cooper's nationally syndicated daytime talk show, Anderson Live. In this capacity, she produced organic content and audience segments for the show's opening, booked guest journalists, secured trade-out agreements, and served in an on-air capacity. Myescha also served as a development associate on numerous projects, including but not limited to 106 & Park, Model City, My Two Cents, and the inaugural Black Girls Rock! Awards show.Myescha began her career working on several independent productions, including serving as Production Manager for Invinzible Productions on the music video “Too Much Woman” and the indie short film Down This Road, a Tribeca Film Festival 2011 Shorts in Competition: Narrative nominee.